Associate Professor and Associate Dean
Richmond American University
United Kingdom

Jonathan Wilson is Associate Professor and Associate Dean at Richmond American University in London. He lectures undergraduate, postgraduate and MBA students.

Professor Wilson’s career began over twenty years ago in industry, before branching out into academia and consulting – where he specialises in the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital.

Professor Wilson is also: a Halal Tourism Officer in the Ministry of Tourism, for the Republic of Indonesia; Editor-in-Chief for the Journal of Islamic Marketing; an Executive Trainer for Al Jazeera Media Network; and is an Advisor for innovation and research firm Stylus, luxury fashion brand The ISHU, and the UK All Party Parliamentary Group on Islamic Finance.

Professor Wilson has spoken at conferences across the globe on over 100 occasions, and published over 200 pieces of work. He has been cited in, amongst others: The Guardian, Huffington Post, Thomson Reuters, The Times Newspaper, Nikkei Asian Review, KBS TV (Korea), Communicate Advertising Age, Khaleej Times, Sky News Arabia, BBC World, Vision Magazine, The Marketeers, and KIN Global. He has worked on industry research projects and reports for: McKinsey & Company, Middle East; DinarStandard; Thomson Reuters and Salaam Gateway; Mindshare, London; Stylus; PwC Malaysia; Oxford Analytica; MBA & Company; Tokyo Institute of Technology and Gurunavi Japanese Restaurant Guide.

His work on Inconspicuous Branded Consumption and Luxury in the Journal of Marketing Management received an award, and also appeared in the September 2015 Harvard Business Review. Islamica 500 lists him in the Top 50 Global Thought Leaders for his work in Islamic Economics, Halal Branding, and Muslim Millennials. He sits on the panel of judges for the Islamic Economy Awards – hosted by Thomson Reuters and the Dubai Islamic Economy Development Centre.